Let us start with a basic definition before we go deeper. Competitor keyword analysis is simply the process of looking at which keywords your competitors are ranking for, how their pages are structured, and which topics they cover that you do not. When you Analyze Competitor Keywords, you are trying to understand their strengths, gaps, and patterns. The goal here is not to blindly copy every keyword they use. The goal is to learn from what is already working in your niche and then build content that adds more value, clarity, and depth for your audience.