Driving ABM Success: Key Insights from Jessica-Karin Felix

Jessica-Karin Felix, Senior Manager, Global Strategic Accounts Marketing at Qlik, shares her inspiring journey from retail marketing to becoming a prominent ABM strategist. She harnesses cutting-edge data integration and analytics to achieve ABM success. Discover her insights on team alignment, optimizing customer events, leveraging digital tools, and more. It’s great to have you here, Jessica. Could you tell us a bit about yourself and your journey as a marketer? I started in Retail marketing for Habitat UK Limited, part of the IKANO IKEA group, back in the days after university. I landed the job because I had a Christmas temp job at Habitat in-store and met the HR manager there one day and asked him for an internship. For those of you having a hard time getting on the job ladder, you must be bold sometimes and just ask—opportunities can arise unexpectedly when you take initiative and show determination.