2024 Global Traffic Road Marking Coatings Market Comparison

The global traffic road marking coatings market is projected to grow from US$6.0 billion in 2024 to US$9.34 billion by 2031, at a CAGR of 6.5%. This growth is driven by the increasing demand for eco-friendly materials and sustainable practices, along with advancements in road safety initiatives. Europe is the leading market, supported by government efforts to reduce highway fatalities and improve infrastructure. Additionally, the U.S. government’s focus on durable coating solutions further boosts market expansion. Thermoplastic coatings are expected to dominate, and the market is witnessing a rise in smart technologies, with growing adoption of reflective and photo-luminescent coatings enhancing road visibility.